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Mattel, Inc.
More from Mattel, Inc.
E-commerce
Mattel knows how to create a memorable unboxing experience
With 32% of toys in Europe bought on the internet, Elisa Pogliano, Mattel’s Digital and Omnichannel Director (EMEA), makes new rules for on-line marketing, packaging and shipping.
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Visual trumps verbal in creating a memorable brand identity
Strong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix.
Sustainability
10 tips for sustainable package design
With the fundamentals of sustainable packaging in mind, following are some areas to consider when implementing changes to your packaging for improved environmental impact.
Sustainability
Mattel sets aggressive goals for sustainable sourcing of paper, wood fiber
Following pressure from Greenpeace, Mattel announces new sustainable sourcing principles for the procurement of paper and wood fiber for its packaging and products.
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New design more helpful to customers
Mattel recently announced a new initiative involving packaging graphics that help consumers locate the right games for their specific needs.