Mattel, Inc.

More from Mattel, Inc.
Instead of Jurassic World™ individual cars sold in stores from blister card displays, Mattel offers up unique package for e-commerce—all five cars bundled and held in a “dinosaur cage” complete with raptor claws printed graphics.
Mattel knows how to create a memorable unboxing experience
With 32% of toys in Europe bought on the internet, Elisa Pogliano, Mattel’s Digital and Omnichannel Director (EMEA), makes new rules for on-line marketing, packaging and shipping.
Apr 24th, 2019
For Monster Energy Drink, it is the Goth font for “Monster,” with its one-of-a-kind letter “M” formed by neon green “claw marks” on a black can, that symbolizes the brand and all that it stands for.
Visual trumps verbal in creating a memorable brand identity
Strong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix.
Apr 25th, 2013
Getting rid of a carton and insert drastically reduced material use.
10 tips for sustainable package design
With the fundamentals of sustainable packaging in mind, following are some areas to consider when implementing changes to your packaging for improved environmental impact.
Jan 5th, 2012
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Mattel sets aggressive goals for sustainable sourcing of paper, wood fiber
Following pressure from Greenpeace, Mattel announces new sustainable sourcing principles for the procurement of paper and wood fiber for its packaging and products.
Oct 12th, 2011
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New design more helpful to customers
Mattel recently announced a new initiative involving packaging graphics that help consumers locate the right games for their specific needs.
Apr 30th, 2005