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Mattel, Inc.

From Mattel, Inc.
Mattel Wicked Packaging Recall
Mattel's “Wicked” Packaging Error Leads to Major Recall
Instead of Jurassic World™ individual cars sold in stores from blister card displays, Mattel offers up unique package for e-commerce—all five cars bundled and held in a “dinosaur cage” complete with raptor claws printed graphics.
Mattel knows how to create a memorable unboxing experience
For Monster Energy Drink, it is the Goth font for “Monster,” with its one-of-a-kind letter “M” formed by neon green “claw marks” on a black can, that symbolizes the brand and all that it stands for.
Visual trumps verbal in creating a memorable brand identity
Getting rid of a carton and insert drastically reduced material use.
10 tips for sustainable package design
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Mattel sets aggressive goals for sustainable sourcing of paper, wood fiber
Pw 11656 Scene It
New design more helpful to customers
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