Labels

Selling flavor without the wait

New product and the right label extend Tuttorosso to a time-pressed younger generation.

January 31, 2005

Soups/Condiments/Sauces/Spices/Dips/Dressings: Page 27

Labels

Emphasizing product benefits to the 'bring-it- to-me' consumer

The label can act a versatile communications tool to keep a brand contemporary. Greg Metzger, director of marketing at Red Gold Inc., Elwood, IN, believes the label is a good place to begin in a package review when the goal is extending a longtime brand to a new generation of potential product users.

December 31, 2004

Containers

Vinegars veer from glass to PET

Rising resin costs don’t deter plans to please customers by making a switch from glass to plasic. ‘We may extend PET usage for some other products in our line.’

December 31, 2004

Meat/Poultry/Seafood

New look with family appeal

Bisquick’s new look for the first time in more than 10 years features graphics on packages sold nationwide. They’re part of the Bisquick campaign to bring families back to the table with a collection of new, versatile dinner recipes for today’s generation.

November 30, 2004

Beverage

The latest Hispanic market facts (sidebar)

MarketResearch.com had just released The U.S. Market for Hispanic Food and Beverages, second edition, as this story went to press last month, As expected, the study shows the accelerating strength of the Hispanic market.

November 30, 2004

Coding, Printing & Labeling

Packaging Innovations for Food & Beverage: When Innovative Packaging Imitates Life

January 19-20, 2005Radisson Hotel Miami, FLwww.marcusevansbb.com/packaginginnovations

November 30, 2004

Conveying & accumulation

RFID: The promise and the struggle

Hype about radio-frequency identification clashes with reality at Baltimore EPC Global conference.

November 30, 2004

Coding, Printing & Labeling

Soy or not

The Japanese are pressing the UN Codex Alimentarius Commission to set an international standard for the manufacture and labeling of soy sauce. Japan, for both commercial and cultural reasons, wants the standard to be based on the traditional “natural brewing” process that blends wheat, soybeans, and a mold and lets it ferment for several months before being refined.

October 31, 2004

Labels

DESIGN

Graphics for an organic tea bottleHonest Tea now offers its organic, ready-to-drink teas in 100% recyclable plastic bottles with a panel-less design for a sleeker, more eye-catching look that highlights the healthy, low-sugar/low-carb profile of the teas.

September 30, 2004

Coding, Printing & Labeling

Nanotechnology packs promise

Nanotechnology is expected to deliver improved strength and barrier properties to flexible and rigid packaging materials, although widespread commercial use may be years away.

September 30, 2004

Coding, Printing & Labeling

Cal Poly puts squeeze on whipped cream cheese

This theoretical development from Cal Poly packaging students centers on a new format for Kraft whipped cream cheese using a squeeze bottle.

August 31, 2004

Flexibles

Nanotechnology in packaging

The science of nanotechnology will likely affect packaging, but it will require years of R&D and a hefty financial commitment.

August 31, 2004

Closures

Steel can packs innovation and functionality

An elegant, curved shape and a subtle, embossed image of a coffee cup, saucer, and rising steam are the first things you notice about J.J. Darboven’s new steel coffee can for Warca-brand ground or bean coffee.

August 31, 2004