Green Saffron of Ireland has added a new range to its existing portfolio, with packaging designed by bluemarlin that is set to widen the brand’s appeal to an audience of beginning cooks, inspiring their gastronomic imagination. The range, consisting of ready-made curry sauces and spice mix sachets, launched in supermarkets across Ireland in May 2014.
Green Saffron is the passion project of entrepreneur Arun Kapil, whose ambition is to bring the freshest, highest-grade whole spices straight from the farms of India to the consumer’s kitchen. The new packaging marks the continuation of the branding platform bluemarlin created for Green Saffron’s retail debut last year.
Bold with a colloquial tone of voice, the new design communicates the simplicity of making something delicious. A dominant deep purple color palette unites the range, while Green Saffron’s distinctive logo and signature 19th century etchings remain an assured presence on the new products. Both elements symbolize the brand’s aim to deliver on adventurous flavor and colorful personality.
