DennyMike's, an award-winning line of all-natural and gluten-free sauces and seasonings from DennyMike’s Cue Stuff, Inc., has been relaunched in a bold new package design along with a generous upsize in the sauce packaging. According to brand creator and company owner Dennis Sherman, the new look and tone of the brand are a more accurate representation of his continued commitment to the highest-quality products, while a new pricing structure is a nod to today's price-conscience consumer.
"These products were conceived in my BBQ restaurant in Old Orchard Beach, Maine, and were branded to match my sense of humor," explains Sherman. "We've enjoyed phenomenal success, but it was time for a facelift that lets the products shine in a more sophisticated way and truly reflects what’s inside every bottle and tin. We also wanted to make it easier for consumers to try the products and join our loyal fan base, so we passed along some economies of scale to reduce the price point of the entire line."
Notes Sherman, he remains committed to the original recipes, which call for the highest-quality ingredients and a small-batch process, and therefore, the products remain wheat-free, all-natural, and made without high-fructose corn syrup. Sherman recently relocated his operation to a 10,000-sq-ft dedicated facility to increase production and allow better control over ingredients and the restrictions required for wheat- and nut-free production.
In addition to the fresh, contemporary labeling, the 8-oz sauce flask has been replaced by a more standard 14-oz round bottle that contains enough sauce for several servings. The 3-oz rub tins remain the same size but are now in a more user-friendly shaker-style container. Sherman says he worked with retailers on a new pricing structure that significantly reduces the cost of the entire product line to consumers.
