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UK lawn and garden packaging redesign

Nether Wallop Trading Company targets US market, overhauls packaging to attract new customers.

Pw 4580 Weblawngarden
The UK lawn and garden supplier designs and produces a wide variety or products such as rakes and bird houses. In the hopes of expanding into the US, the company attended the National Hardware Show in Las Vegas last year.

Mail order firms liked the products, but wanted more sophisticated packaging. "Our packaging used to be quite simple, but as we are exporting more I decided we wanted a more modern look," says managing director Jane Vere-Hodge, in an article on Packaging News website.

Cassedy Design developed graphics and employed materials that reflect the firm’s commitment to sustainable products and packages.

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Break out of the ordinary: see what’s new in packaging & processing!