Kraft deploys printed magnetics in gum carton

Kraft Foods is believed to be the first to use printed magnetics in a packaging application. The technology becomes a clever reclosure feature on Stride ID gum packaging.

Pat Reynolds
Apr 8, 2013
Annual Outlook Report: Automation & Robotics
Recommended
Annual Outlook Report: Automation & Robotics
Annual Outlook Report: Workforce
Recommended
Annual Outlook Report: Workforce
Are You Greenwashing?
Recommended
Are You Greenwashing?
Related Stories
Pw 50967 Cadbury
Cartons and boxes
Shaped candy boxes get chocolates back on gifting radar
Compostable film wrap for Free Trade chocolates.
Sustainable Packaging
Chocolate wrapped in compostable film
Pw 45578 Kk4 Finger Wfy Pack 3 D
Confection/Candy
GPS device masquerades as candy bar in new promo
Engineered Liquid Mixing Systems Increase Process Yield
Sponsor Content
Engineered Liquid Mixing Systems Increase Process Yield
Machinery Basics
View More »
Liquid Filling Equipment Package This Pmmi
Filling/capping, liquid & viscous
A Video Overview of Liquid Filling Machines
Vffs Bagging Equipment
Form/fill/seal - vertical
What Can You Package on a Vertical Form/Fill/Seal Machine?
Maxresdefault 668e86188ccec
Cartoning
A Look into the World of Cartoning Equipment
Maxresdefault 6672ebcaa10c1
Feeding/inserting/unscrambling
A Look at Feeding and Inserting Equipment on the Packaging Line
View More »
Top Stories
Through the Line: Packaging and Processing
Package Design
Through the Line Podcast: Package Design Plants a Flag for Non-Alcoholic Craft Beer
Summit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active consumers and convey the flavor-forward character of the beers.
A stream of recycled waste, mostly packaging, enters Glacier's AI-supported robotic sortation equipment.
Recycling
AI-Powered Recycling Tech Gains National Spotlight in Time’s Top 100 List
The pump is manufactured entirely from polypropylene (PP) and polyethylene (PE), including a polypropylene spring, making it suitable for recycling in existing polyolefin streams.
Recycling
Aptar Beauty, Werner & Mertz and Mondi, and Great Galleon design packaging for recyclability
The show floor at PACK EXPO East 2024.
PMMI News
Registration Now Open for PACK EXPO East 2026
Circular packaging solutions
Sponsor Content
Circular packaging solutions
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Smart Filling Equipment Selection Guide
Discover the six critical factors that determine filling equipment success and avoid costly selection mistakes that drain profits.
Read More
Smart Filling Equipment Selection Guide
Products
Graph-Tech's RFID-Runner
UHF Encode-and-Print System for RFID Labels
Built with a triple-Impinj architecture, Graph-Tech's RFID-Runner processes 10,000 RFID tags in under 12 minutes, boosting speed, efficiency, and data integrity for high-volume label production.
AI-powered Software for Lifecycle Management
Servo Motion Solutions
More Products
In Print
Packaging World October 2025
October 2025
Packaging World PELV Showcase 2025
PELV Showcase 2025
Packaging World September 2025
September 2025
Packaging World July/Aug 2025
July/Aug 2025
SubscribeArchives
Downloads
View More »
Enticement Images Imu 300x250 Pw Coveying Feeding Ebook 2025
Feeding/inserting/unscrambling
Conveying, Feeding & Inserting e-book
1133 Pw Cartoning
Cartoning
Researched List: Fast Changeover Cartoning Equipment
Pmg Power Processing
Trends
Researched List: Powder Processing and Packaging Suppliers
Enticement Images 1080x1080 Pw Filling Capping Ebook 2025
Filling, Capping & Closing
Master Filling & Capping Equipment Selection
View More »