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Nature’s Path refreshes with bold, bright package redesign

New look aims to reinforce the company’s commitment to transforming the world ‘one cereal box at a time.’

In December 2017, Nature's Path introduced a bright new look for its brands, including this Blueberry Cinnamon Flax instant oatmeal package.
In December 2017, Nature's Path introduced a bright new look for its brands, including this Blueberry Cinnamon Flax instant oatmeal package.

For more than 30 years, passion has powered Nature’s Path, which now considers itself, “North America’s largest certified organic breakfast and snack food company,” with a product line of over 150 cold cereals, granolas, hot oatmeal, waffles, bars, and cookies.

Family-driven and focused on sustainability for the planet, the Richmond, BC, Canada-based firm recognizes that packaging plays a primary role in attracting consumers. To that end, in December 2017 it introduced a bright, bold new look for its organic brands.

“We want our packaging to stand out and reflect how Nature’s Path is different from your standard cereal and breakfast company,” says Arjan Stephens, the company’s Executive VP. “We’re different: We’re independent, family-owned and from day one—over 32 years ago—always organic. We want this message to literally jump off the shelves. Our new packaging is exciting, innovative, and fun.”

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