Bakery/Snack: Page 61

Closures

Tapered canister meets Pepperidge Farm's Whims

Whether they’re merchandised from a special display, end cap, or on the cookie shelf, Pepperidge Farm’s new Whims cookie canisters are instantly recognizable from competitive brands.

September 30, 2005

Secondary Packaging

Kraft's Chips Ahoy! launches in resealable packaging

In July, Kraft Foods introduced its Chewy Chips Ahoy! soft chocolate chip cookies in its patent-pending Snack ’n Seal resealable packaging.

September 30, 2005

Recycling

Five tactics for retaining equity in extensions

The key to successful brand extensions is determining that they are consistent with the brand’s values. Not from the marketing department’s point of view.

September 30, 2005

Flexibles

Seafood tray redirects microwave power

Trays of Cape Cod Cuisine frozen foods manipulate microwave energy to mimic conventional oven cooking results.

September 30, 2005

Coding, Printing & Labeling

Food companies itching for answers

FDA is slow to address question of allergen labeling in packaging.

September 30, 2005

Beverage

The wrap-up: Unintentional package humor

Every so often, we like to present a look at the amusing side of packaging. This time, we are reminded that stating the obvious can be downright funny.

September 30, 2005

Secondary Packaging

New tray loader

PACK EXPO : Sigpack Systems, a Bosch Packaging Technology Co. launched its new compact WTI tray loader in September at the Pack Expo Las Vegas show.

August 31, 2005

Coding, Printing & Labeling

Twelve ways Gen 2 has redefined RFID

Everything you’ve wanted to know about Gen 2 in a dozen easy-to-follow steps, from chipmaker Impinj.

August 31, 2005

Coding, Printing & Labeling

M&S implements two RFID strategies

Marks & Spencer, one of the United Kingdom’s largest retailers, has implemented RFID initiatives in both its food and clothing divisions with the aim of improving stock replenishment, verifying shipment accuracy, and ensuring product quality.

August 31, 2005

Dairy

Wepackit hires new western region sales manager

Wepackit appointed Rob Tiernay as western region sales manager.

August 31, 2005

Coding, Printing & Labeling

Food companies itching for answers

FDA is slow to address question of allergen labeling in packaging.

August 31, 2005

Recycling

Five tactics for retaining equity in extensions

Brand extensions represent a way to leverage a brand’s assets and equity to market new products or services.

August 31, 2005