Create a free Packaging World account to continue reading

New health claim for whole grains

The U.S. Food and Drug Administration has cleared a new health claim for labels of foods containing 51% or more of whole grain ingredients by weight. Labels of products meeting this standard may state: "Diets rich in whole grain foods and other plant foods and low in total fat, saturated fats and cholesterol may reduce the risk of heart disease and certain cancers." This is the eleventh health claim approved by FDA for food labels and the first one to link a food's effect with two diseases.

Products such as these General Mills cereals may state a new health claim on its boxes.
Products such as these General Mills cereals may state a new health claim on its boxes.

The agency responded to a petition filed by General Mills, whose Cheerios, Wheaties and Total cereals are slated to bear the new health claim.

Co-packers: the competitive gap is widening
Brands want more than low bids. See what automation, services, and sustainability mean for CM/CPs in 2026.
Read More
Co-packers: the competitive gap is widening
Your liquid filling supplier shortlist starts here
30+ suppliers across sachets, pouches, bag-in-box, and stick packs. Free, no search required.
Read More
Your liquid filling supplier shortlist starts here