Labels

Whisky Producer Makes All Bottles NFC-Enabled

After a successful test of NFC mobile marketing technology on hang tags for its scotch whisky, Kilchoman Distillery uses NFC-enabled bottle labels for all of its brands globally.

November 12, 2019

Spirits/liquors: Page 7

Containers

Smirnoff Bottle Captures Symbolism of Day of the Dead

A limited-edition flavor uses graphic patterns, vibrant colors, and digital and hand-crafted illustrations to pay tribute to the Mexican customs and traditions that surround the Day of the Dead.

October 17, 2019

Recycling

People are drinking less, but it’s not just millennials

New poll shows adults of all ages are cutting back on alcohol, imbibing in new alternatives, as concerns about health, costs, and hangovers fuel ‘Sober Curious’ trend.

September 7, 2019

Labels

Third digital label press installed

This Ohio label converter is expanding into the digital label production space as a way of separating itself from the competition.

August 9, 2019

Labels

Label Reflects Liqueur's Unique Origin Story

This label uses topographical map imagery to represent the unique terraced fields specific to the region that grows the raw materials that go into the liqueur.

August 6, 2019

Blisters/clamshells/thermoforming materials

Knob Creek whiskey gets old-fashioned cocktail kit carrying case

Securing the whiskey bottle and kit elements, a wood grain-patterned insert thermoformed over actual wooden slats offers maximum authenticity and shelf appeal.

August 2, 2019

Containers

Coke launches mixers in throwback glass bottle

Coca-Cola Signature Mixers, designed to pair with premium dark spirits, will be sold exclusively in the U.K. starting next month in sleek Hutchinson glass bottles—a nod to the silhouette of the first-ever Coca-Cola bottle from 1894.

May 24, 2019

Containers

Vodka bottle is packed in a ‘party pouch’

Sobieski Vodka introduces a value-added pack that puts the spirits bottle into a pouch that can be used to mix and dispense cocktails, perfect for sharing.

May 4, 2019

Containers

Smirnoff Ice limited-edition label captures a ‘Rhythm Journey’

Vibrant, energetic can and bottle graphics for a limited-edition Smirnoff Ice label are designed to connect with Latin America’s growing culture of taking the party to the street.

April 28, 2019

Containers

NFC tag for spirits conjures up 'the most interesting man'

First spirits bottle in the U.S. to be NFC-enabled entertains consumers at shelf with a video message from 'The Most Interesting Man in the World.'

February 7, 2019

Containers

Kahlúa taps into the RTD coffee cocktail market

A widget can for a new RTD cocktail from Kahlúa delivers the smooth, frothy experience of an espresso martini, while can graphics align the beverage with classic Italian espresso bars.

December 22, 2018

Containers

Guitar neck-embossed bottle pays tribute to vodka’s roots

Pennington Distilling Co. redesigns the bottle for its Pickers Vodka to grab attention on shelf while communicating its connection to Nashville and its musicians.

December 17, 2018

Containers

‘Cheeky’ gin splash packaging puts a new spin on an old favorite

Labatt launches Tail Spin, a RTD gin cooler in a can, with graphics that reflect its young, lighthearted positioning and its ‘absurdly refreshing’ fruit flavors.

December 1, 2018