Containers

Broken Glass Makes a Comeback in Limited Edition Absolut Bottle

Made from pieces of broken, recycled glass, the Absolut Comeback bottle is created to encourage recycling and a more circular lifestyle among the vodka producer’s consumers.

January 22, 2020

Spirits/liquors: Page 7

Operational Excellence

The Buzz on Canned Cocktails

The canned cocktails market is predicted to grow more than 20% from 2019 to 2029, driven by consumer convenience and by innovations in packaging and flavor variety, among other factors.

December 3, 2019

Containers

Rum Label Artwork Inspired by Mayan Legends

El Salvador’s only rum producer, Licoreras Cihuatán, invites consumers to satisfy their curiosity, with new bottle labels that use symbols of ancient Mayan legends.

November 26, 2019

Labels

Whisky Producer Makes All Bottles NFC-Enabled

After a successful test of NFC mobile marketing technology on hang tags for its scotch whisky, Kilchoman Distillery uses NFC-enabled bottle labels for all of its brands globally.

November 12, 2019

Containers

Smirnoff Bottle Captures Symbolism of Day of the Dead

A limited-edition flavor uses graphic patterns, vibrant colors, and digital and hand-crafted illustrations to pay tribute to the Mexican customs and traditions that surround the Day of the Dead.

October 17, 2019

Recycling

People are drinking less, but it’s not just millennials

New poll shows adults of all ages are cutting back on alcohol, imbibing in new alternatives, as concerns about health, costs, and hangovers fuel ‘Sober Curious’ trend.

September 7, 2019

Labels

Third digital label press installed

This Ohio label converter is expanding into the digital label production space as a way of separating itself from the competition.

August 9, 2019

Labels

Label Reflects Liqueur's Unique Origin Story

This label uses topographical map imagery to represent the unique terraced fields specific to the region that grows the raw materials that go into the liqueur.

August 6, 2019

Blisters/clamshells/thermoforming materials

Knob Creek whiskey gets old-fashioned cocktail kit carrying case

Securing the whiskey bottle and kit elements, a wood grain-patterned insert thermoformed over actual wooden slats offers maximum authenticity and shelf appeal.

August 2, 2019

Containers

Coke launches mixers in throwback glass bottle

Coca-Cola Signature Mixers, designed to pair with premium dark spirits, will be sold exclusively in the U.K. starting next month in sleek Hutchinson glass bottles—a nod to the silhouette of the first-ever Coca-Cola bottle from 1894.

May 24, 2019

Containers

Vodka bottle is packed in a ‘party pouch’

Sobieski Vodka introduces a value-added pack that puts the spirits bottle into a pouch that can be used to mix and dispense cocktails, perfect for sharing.

May 4, 2019

Containers

Smirnoff Ice limited-edition label captures a ‘Rhythm Journey’

Vibrant, energetic can and bottle graphics for a limited-edition Smirnoff Ice label are designed to connect with Latin America’s growing culture of taking the party to the street.

April 28, 2019

Containers

NFC tag for spirits conjures up 'the most interesting man'

First spirits bottle in the U.S. to be NFC-enabled entertains consumers at shelf with a video message from 'The Most Interesting Man in the World.'

February 7, 2019