Labels

Third digital label press installed

This Ohio label converter is expanding into the digital label production space as a way of separating itself from the competition.

August 9, 2019

Spirits/liquors: Page 7

Labels

Label Reflects Liqueur's Unique Origin Story

This label uses topographical map imagery to represent the unique terraced fields specific to the region that grows the raw materials that go into the liqueur.

August 6, 2019

Blisters/clamshells/thermoforming materials

Knob Creek whiskey gets old-fashioned cocktail kit carrying case

Securing the whiskey bottle and kit elements, a wood grain-patterned insert thermoformed over actual wooden slats offers maximum authenticity and shelf appeal.

August 2, 2019

Containers

Coke launches mixers in throwback glass bottle

Coca-Cola Signature Mixers, designed to pair with premium dark spirits, will be sold exclusively in the U.K. starting next month in sleek Hutchinson glass bottles—a nod to the silhouette of the first-ever Coca-Cola bottle from 1894.

May 24, 2019

Containers

Vodka bottle is packed in a ‘party pouch’

Sobieski Vodka introduces a value-added pack that puts the spirits bottle into a pouch that can be used to mix and dispense cocktails, perfect for sharing.

May 4, 2019

Containers

Smirnoff Ice limited-edition label captures a ‘Rhythm Journey’

Vibrant, energetic can and bottle graphics for a limited-edition Smirnoff Ice label are designed to connect with Latin America’s growing culture of taking the party to the street.

April 28, 2019

Containers

NFC tag for spirits conjures up 'the most interesting man'

First spirits bottle in the U.S. to be NFC-enabled entertains consumers at shelf with a video message from 'The Most Interesting Man in the World.'

February 7, 2019

Containers

Kahlúa taps into the RTD coffee cocktail market

A widget can for a new RTD cocktail from Kahlúa delivers the smooth, frothy experience of an espresso martini, while can graphics align the beverage with classic Italian espresso bars.

December 22, 2018

Containers

Guitar neck-embossed bottle pays tribute to vodka’s roots

Pennington Distilling Co. redesigns the bottle for its Pickers Vodka to grab attention on shelf while communicating its connection to Nashville and its musicians.

December 17, 2018

Containers

‘Cheeky’ gin splash packaging puts a new spin on an old favorite

Labatt launches Tail Spin, a RTD gin cooler in a can, with graphics that reflect its young, lighthearted positioning and its ‘absurdly refreshing’ fruit flavors.

December 1, 2018

Containers

Whisky brand connects consumers with casks via NFC

Swedish whisky brand uses smartphone-readable NFC tags to build digital provenance information in their Private Cask offering as well as promote a consumer-submitted drink-recipe competition.

November 4, 2018

Labels

Smirnoff’s one-of-a-kind label images

Specialized software was used to create stunning individualized Yarza Twins designs for Smirnoff shrink sleeve labels.

October 29, 2018

Flexibles

Beverage pouch for alcohol hits it out of the park for the Washington Nationals

As the Boston Red Sox and the Los Angeles Dodgers meet in Major League Baseball’s 2018 World Series, the Nationals championed packaging for alcohol-based beverages.

October 23, 2018