Cartons and boxes

A Jewel of a Presentation Box for Royal Salute Whisky

A new addition to the Royal Salute whisky range, The Treasured Blend gets a presentation box with double-door design that opens to a stunning, gold foil menagerie fit for a queen.

August 4, 2020

Spirits/liquors: Page 6

Sustainable Packaging

Absolut Sustainability

Karin Ekroth, Senior Manager of Communications & Sustainability for The Absolut Company, shares how the world’s sixth-largest international spirits brand—with production of nearly 26 million gallons in fiscal year 2018/19—works toward a circular economy.

July 29, 2020

Beverage

Paper Bottle for Diageo Spirits

For Spring of 2021, London-based Diageo plans a limited release of Johnnie Walker Scotch Whisky in what it calls “the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood.”

July 14, 2020

Beverage

Bacardi Personalizes Bottles with Direct Digital Print

BACARDÍ rum, the number one rum in Europe, has launched a limited-editionglass bottle that uses direct digital printing to bring an Augmented Reality experience to consumers.

July 2, 2020

Containers

The Devil is in the Details of a New Brandy Bottle

Chilean wine brand Casillero del Diablo enters the spirits category, with a custom brandy bottle with shoulders shaped to resemble a Devil's horns and graphics.

June 24, 2020

Containers

Limited-Edition Jägermeister Bottle Created to #SAVETHENIGHT During COVID-19

A reinterpreted label for Jägermeister celebrates nightlife, while also highlighting the company’s commitment to help those artists, creatives, bartenders, and club owners affected by the lockdown.

June 16, 2020

Beverage

100% Recycled PET for Diageo’s Whiskey

Diageo North America has announced that its iconic bottles for Seagram’s 7 Crown blended American whiskey will be made from 100% recycled plastic (rPET), a move that is a first for the brand and for Diageo.

June 14, 2020

Labels

Distilleries Refit to Fill Hand-Sanitizer Gap

During World War II, Ford made tanks instead of cars and Maytag made plane parts instead of washing machines. With hand sanitizer being the small-arms munitions of today’s pandemic crisis, cosmetics and distilleries are joining the war effort.

March 27, 2020

Containers

Mischievous Dancing Duppy Adorns Spiced Rum Label

Rum brand extension builds on original bottle label graphics, with a playful, shapeshifting creature from Caribbean folklore, putting the focus on the exuberant nature of drinking rum.

March 3, 2020

Containers

Broken Glass Makes a Comeback in Limited Edition Absolut Bottle

Made from pieces of broken, recycled glass, the Absolut Comeback bottle is created to encourage recycling and a more circular lifestyle among the vodka producer’s consumers.

January 22, 2020

Operational Excellence

The Buzz on Canned Cocktails

The canned cocktails market is predicted to grow more than 20% from 2019 to 2029, driven by consumer convenience and by innovations in packaging and flavor variety, among other factors.

December 3, 2019

Containers

Rum Label Artwork Inspired by Mayan Legends

El Salvador’s only rum producer, Licoreras Cihuatán, invites consumers to satisfy their curiosity, with new bottle labels that use symbols of ancient Mayan legends.

November 26, 2019

Labels

Whisky Producer Makes All Bottles NFC-Enabled

After a successful test of NFC mobile marketing technology on hang tags for its scotch whisky, Kilchoman Distillery uses NFC-enabled bottle labels for all of its brands globally.

November 12, 2019