Beverage

Bacardi Personalizes Bottles with Direct Digital Print

BACARDÍ rum, the number one rum in Europe, has launched a limited-editionglass bottle that uses direct digital printing to bring an Augmented Reality experience to consumers.

July 2, 2020

Spirits/liquors: Page 6

Containers

The Devil is in the Details of a New Brandy Bottle

Chilean wine brand Casillero del Diablo enters the spirits category, with a custom brandy bottle with shoulders shaped to resemble a Devil's horns and graphics.

June 24, 2020

Containers

Limited-Edition Jägermeister Bottle Created to #SAVETHENIGHT During COVID-19

A reinterpreted label for Jägermeister celebrates nightlife, while also highlighting the company’s commitment to help those artists, creatives, bartenders, and club owners affected by the lockdown.

June 16, 2020

Beverage

100% Recycled PET for Diageo’s Whiskey

Diageo North America has announced that its iconic bottles for Seagram’s 7 Crown blended American whiskey will be made from 100% recycled plastic (rPET), a move that is a first for the brand and for Diageo.

June 14, 2020

Labels

Distilleries Refit to Fill Hand-Sanitizer Gap

During World War II, Ford made tanks instead of cars and Maytag made plane parts instead of washing machines. With hand sanitizer being the small-arms munitions of today’s pandemic crisis, cosmetics and distilleries are joining the war effort.

March 27, 2020

Containers

Mischievous Dancing Duppy Adorns Spiced Rum Label

Rum brand extension builds on original bottle label graphics, with a playful, shapeshifting creature from Caribbean folklore, putting the focus on the exuberant nature of drinking rum.

March 3, 2020

Containers

Broken Glass Makes a Comeback in Limited Edition Absolut Bottle

Made from pieces of broken, recycled glass, the Absolut Comeback bottle is created to encourage recycling and a more circular lifestyle among the vodka producer’s consumers.

January 22, 2020

Operational Excellence

The Buzz on Canned Cocktails

The canned cocktails market is predicted to grow more than 20% from 2019 to 2029, driven by consumer convenience and by innovations in packaging and flavor variety, among other factors.

December 3, 2019

Containers

Rum Label Artwork Inspired by Mayan Legends

El Salvador’s only rum producer, Licoreras Cihuatán, invites consumers to satisfy their curiosity, with new bottle labels that use symbols of ancient Mayan legends.

November 26, 2019

Labels

Whisky Producer Makes All Bottles NFC-Enabled

After a successful test of NFC mobile marketing technology on hang tags for its scotch whisky, Kilchoman Distillery uses NFC-enabled bottle labels for all of its brands globally.

November 12, 2019

Containers

Smirnoff Bottle Captures Symbolism of Day of the Dead

A limited-edition flavor uses graphic patterns, vibrant colors, and digital and hand-crafted illustrations to pay tribute to the Mexican customs and traditions that surround the Day of the Dead.

October 17, 2019

Recycling

People are drinking less, but it’s not just millennials

New poll shows adults of all ages are cutting back on alcohol, imbibing in new alternatives, as concerns about health, costs, and hangovers fuel ‘Sober Curious’ trend.

September 7, 2019

Labels

Third digital label press installed

This Ohio label converter is expanding into the digital label production space as a way of separating itself from the competition.

August 9, 2019