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Ketel One, a brand under the Diageo umbrella, has integrated AQR codes onto the packaging of its ready-to-serve cocktails, including its Espresso Martini and Cosmopolitan offerings in the USA.
Package Design
Diageo and Nestlé Increase Inclusivity with Accessible QR code
Major brands have implemented Accessible QR (AQR) codes across several product lines to improve user experiences and inclusivity in product information access.
September 30, 2024

Spirits/liquors

Filling/capping, liquid & viscous
ProMach Launches Wine & Spirits Solutions Group
The group offers comprehensive processing and packaging solutions for the wine and spirits industry, supported by a global team of experts.
September 18, 2024
(1170x658) Pro Mach Logo Og
Package Design
Craft Producers Investing in Label Premiumization
As craft producers explore label premiumization strategies like tactile and smart features, OEMs should be ready to successfully accommodate such changes.
March 21, 2024
Craft producers can use unique visual or tactile features to help draw customers in and communicate a feeling of luxury.
Operational Excellence
Craft Market Success Comes in Many Packages
Craft producers can build greater brand awareness by focusing on factors like primary packaging variety, multipacks, and specialty releases.
March 8, 2024
Various packaging sizes, multipack options, and specialty releases can help craft producers stand out from the crowd and grow brand loyalty.
PMMI News
Packaging Fueling Growth of Craft Beer and Spirits Market
PMMI
PMMI Business Intelligence reveals consumer demands prompt a projected rise in overall unit sales and use of metal, glass, and liquid cartons.
March 7, 2024
Pack Expo East
Conveying & accumulation
Start-up Distillery Uses Mass-Flow, Reflow, & Single Lane Accumulation
Multi-Conveyor
Multi-Conveyor designs a system navigating pasteurizers, labeling, and packing for a unique 'bourbon shine' beverage.
March 5, 2024
Accumulation Variations By Multi Conveyor Larger
Cartoning
Multipack Success at Maui Brewing Leads to New Line
Hawaii’s largest craft brewer installs a new high-speed canning line to complement new cartoning capabilities after a switch from plastic carriers to multipack cartons proves popular with consumers.
March 1, 2024
With its new cartoner, MBC is creating 12- and 24-ct variety packs, a format it learned early on was popular among tourists.
Operational Excellence
Craft Beer and Craft Spirits Compete for Market Space
Pre-mixed cocktails and consumer preferences away from beer and malt-based drinks are contributing to significant growth in craft spirits.
February 29, 2024
Brewers are looking for ways to reverse a contraction in sales, with strategies including diversifying product portfolios.
Sustainable Packaging
Amazon, Bacardi, and Nestlé Introduce Sustainable Packaging Innovations
ThePackHub
See a few examples of sustainable packaging innovations by Amazon Sweden, Bacardi, and Nestlé Brazil from ThePackHub’s Innovation Zone.
February 12, 2024
Amazon's SIOC initiative encourages selling partners to use easily recyclable and ready-to-ship packaging.
Sustainable Packaging
EasyJet, Never Never Distilling Co., and Schwan Cosmetics Introduce Reusable Packaging Innovations
ThePackHub
See a few examples of reusable packaging innovations from EasyJet, Never Never Distilling Co., and Schwan Cosmetics from ThePackHub’s Innovation Zone.
January 29, 2024
EasyJet aims to eliminate 10 million single-use items per year with its switch to reusable cups and cutlery.
Sustainability
Diageo & Bacardi's Circular Spirits Format Emerges by Land, Sea, & Casino
The big spirits brands and their channel partners seek to eliminate tons of single-use packaging waste in bars, casinos, and even cruise ships with the disruptive ecoTOTE and SmartPour reusable packaging format.
December 7, 2023
A bar or restaurant that serves a sufficient quantity of a certain spirit—say Smirnoff as a house vodka, or Bacardi Superior as a house rum—can simply swap out these large glass bottles into a dispensing device behind the bar, akin to a watercooler or beer tap.
Cartons and boxes
Packaging Innovation Conjures a Gin Bottle Inside an Ice Block
Expertly executed printing techniques on a crisp white bleached paperboard bring to life a unique graphic design of a bottle frozen inside an ice block for Finland-sourced 1000 Lakes gin.
October 30, 2023
The visual ice-block effect on the retail carton for 1000 Lakes gin was achieved with several different levels of printing done with UV printing on silver PET laminated paperboard.
Flexible packaging
Pouches Prove More Sustainable than Cartons for Cocktail Tea Bags
Craft cocktail ingredients in a tea bag from Sayso get a secondary packaging makeover with a flexible pouch that negates the need for individual sachet packaging.
October 10, 2023
Sasyo flexible packaging
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Products
Glass Bottle For Premium Spirits
Glass Bottles for Spirits
Stoelzle Glass Group introduces its Signature Collection line of glass bottles designed specifically for premium spirits.
Charcoal Activated Recyclable Cork Stopper
Wide-Mouth To-Go Glass Bottle
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