Containers

Tequila bottle redesign emphasizes heritage, authenticity

Premium tequila brand Cazadores celebrates Mexican heritage with new bottle and label design that emphasize the product’s long history and rich tradition.

September 19, 2014

Spirits/liquors: Page 13

Beverage

Diageo's Tanqueray Old Tom gets new life

A limited edition of Diageo’s Tanqueray Old Tom gin features label graphics that retain some classic elements of the former design while refreshing others.

August 15, 2014

Filling/capping, liquid & viscous

Diageo invests $120M in three new bottling lines

Diageo expands its Plainfield, IL, bottling facility with three new high-speed lines, including a 300-bpm glass bottle line and a 260-bpm filling line for PET flasks.

August 4, 2014

Conveying & accumulation

Optimized lines at Bacardi Beaucaire

At a historic facility in the south of France, Bacardi engineers have found a way to increase speed, efficiency, and flexibility by taking six lines down to two.

June 30, 2014

Beverage

Bottle true to moonshine's roots

Profiled on reality show “Moonshiners,” Tim Smith’s Climax Moonshine whiskey goes legit, launching in a bottle that reflects his unique story and the culture of moonshining.

March 12, 2014

Beverage

Absolut unveils first state-inspired vodka

With a warm, spicy character, Absolut Vodka’s Limited Edition Absolut Texas variety uses package graphics featuring a modern spin on iconic Texas imagery.

February 24, 2014

Labels

Off the Shelf: New bottle and labels for Baileys

Diageo's famous Baileys cream liqueur underwent a significant redesign this past year, and now the glass bottles are much more slender while the paper labels are of the pressure-sensitive variety.

February 11, 2014

Sustainable Packaging

Innovative package design dazzles for LIQS rollout

Recyclable polystyrene shot glass with colorful graphic bursts aims to attract sophisticated millennial consumers.

January 17, 2014

Flexibles

Pocket Shot hunts for pouch sealing solution

Ultrasonic sealing virtually eliminates leakers attributable to a previous hot-seal/cold-seal approach.

January 16, 2014

Beverage

Artist-designed glass bottle elevates cachaça brand

Brazilian spirits company Yaguara partners with artist Brian Clarke and luxury glass packaging team to create a unique bottle with strong shelf presence.

December 6, 2013

Containers

New cocktail brand lets you have a ball, catch a buzz

Irreverent new single-serve cocktail beverage BuzzBallz comes in a brightly colored party ball-shaped 'PET can' that is unbreakable, freezable, and fun.

November 14, 2013

Beverage

Slow-aged Nicaraguan rum is elegant in ultra-premium package

A new ultra-premium rum from Nicaraguan distiller Flor de Caña uses a heavy, beveled-edge glass bottle with a black-and-gold label to convey uniqueness and modernity.

November 12, 2013

Labels

Clear shrink-label lends shelf appeal to new rum drink

Pernod Ricard departs from the established label graphics for its Malibu family, launching a liqueur with see-through sleeve label with red and silver decoration.

November 8, 2013