Marks & Spencer shifts wine into small, portable PET bottles

Consumer convenience, environmental concerns drive move for retailer’s wines in the U.K., another signal that wine on the whole is breaking with category traditions.

A big trend in beverage packaging is shifting drinks into packages that are lighter and more portable for consumers—and that also benefit the environment. In the U.K., it’s even occurring in wine.

Marks & Spencer is changing over from glass to PET for its 25cl still wines. The reasons, the company told the Daily Telegraph, are consumer convenience and eco-friendliness. Consumers want lighter, easy-to-carry bottles for picnics or a long train journey. Each PET bottle contains enough wine for two glasses.

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