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Irreverence delivers 'slap' and 'tickle'

Pw 4937 Tango Cans

If your consumers respond favorably to irreverent fun, that bit of knowledge could open up design possibilities and give your brand an edge on shelf. Britvic Soft Drinks is taking the irreverent approach on each package format for its Tango carbonated fruit drink, from cans to bottles to six-packs, to raise the level of interest and engagement with the brand.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
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Researched List: Engineering Services Firms