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Special labels lead to vodka sales

Dutch distiller Toorank has achieved strong market presence for its Petrikov Red and Blue flavored vodka, thanks to striking labels that employ thermochromic inks.

Pw 12467 Red Blue

The labels won an award in an international labeling competition for the Didan, The Netherlands-based distiller.

Converted by Kolibri Etikettenfabriek, the labels use Fasson® high-gloss White Premium pressure-sensitive paper from Avery Dennison with S2000N permanent adhesive. Kolibri prints in seven colors and varnish, using a combination of rotary letterpress, UV screen, and flexo printing, in addition to foil stamping.

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