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Special labels lead to vodka sales

Dutch distiller Toorank has achieved strong market presence for its Petrikov Red and Blue flavored vodka, thanks to striking labels that employ thermochromic inks.

Pw 12467 Red Blue

The labels won an award in an international labeling competition for the Didan, The Netherlands-based distiller.

Converted by Kolibri Etikettenfabriek, the labels use Fasson® high-gloss White Premium pressure-sensitive paper from Avery Dennison with S2000N permanent adhesive. Kolibri prints in seven colors and varnish, using a combination of rotary letterpress, UV screen, and flexo printing, in addition to foil stamping.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
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Pharmaceutical Innovations Report
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report