Holography delivers 'pizzaz'

When Chicago-based Barton Brands elected to add three flavored vodkas to its Fleischmann’s vodka line, management felt special labeling was in order.

Apr 30, 2002

So the firm specified holographic labels on the front, back, and neck of the flavored-vodka bottles, which come in three sizes. The 750-mL and 1-L bottles are glass, while the 1.75-L is PET.

“We wanted something that would add a little pizzaz,” explains vice president of marketing Jack Kavanagh. And the upcharge compared to more conventional options? “Basically insignificant,” says Kavanagh.

Barton Brands

Fleming Packaging, Inc.

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