Unpacking the GS1-128 Bar Code Standard

In this video, Matt Reynolds, editor of Packaging World, talks with Ashish Kapoor and Greg Kasprzak, Markem-Imaje’s marketing director and senior product manager, about the GS1-128 bar code standard, some very recent updates to the standard and its implications for consumer packaged goods companies when choosing the right bar coding technology. The video helps organizations think through quality, cost, cleanliness, sustainability and uptime considerations for labeling versus direct printing.

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