New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Package Design Workshop Video Shorts: Methods of variety segmentation

Ted Mininni, president of Design Force Inc., discusses the critical role that variety segmentation systems in packaging play in guiding consumers to the right products. Successful examples include the use of different package, label, and product colors, as well as the use of specific illustrations to distinguish varieties.

Would you like to be a guest critic for Package Design Workshop Video Shorts? Please contact us for consideration.

Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub