Plastic Ingenuity, a national leader in innovative packaging solutions from proposal to finished product, is proud to debut a groundbreaking new technology, called Perfect Shelf, that can cut costs and trial-and-error testing for package designers.
Perfect Shelf is a 3D experience solution from Dassault Systèmes that bridges the gap between retailers, consumers, and product design engineers while a design is being developed—far before any real-world trials are needed. The digital modeling system creates highly realistic aisle views with shelves, fixtures, products, lighting, and promotional materials, all supported with product performance and consumer trend information.
Product shelving quality affects brand awareness, sales margins, and overall product revenue. A key factor to any product’s overall success, packaging choices directly influence the consumer shopping experience. Perfect Shelf software simulates the subtleties of a package’s unique design in context, allowing for better informed strategy and decision making—and ultimately more successful work.
Plastic Ingenuity’s team of in-house packaging design engineers combine deep industry experience and merchandising strategy with the new simulation software to create superior labeling, artwork, and consumer experiences at a reduced cost with faster turnaround times.
“The real world trial-and-error process can be more than just frustrating—it can get very expensive,” says Plastic Ingenuity’s Marketing Director Rob Helmke. “With a smart digital simulation, the very essential experience of a product’s performance in-store can be assessed and adjusted nimbly. The result is less cost with a better product, fewer errors, and ultimately a better experience for consumers everywhere.”
While saving up to two-thirds of the cost and time typically required of the traditional trial-and-error development process, Perfect Shelf technology has also been shown to create money-making solutions. The software has helped designers to boost client sales significantly, at up to 10% per category, and has also been shown to actively improve margins at up to 5%.
Adjustments to local specifications, real time product performance display information, and forecasting tools are just a few of the ways the Perfect Shelf platform helps brand manufacturers and retailers to improve shelf layouts. A digital window into the consumer shopping experience, the tool enables direct, agile brand connection without wasted time and physical prototyping.
