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At Traco’s facility in Orem, UT, the HP Indigo 6900 runs alongside Traco’s existing fleet of digital and flexo presses to provide unmatched quality for their end-users and distributors.
Shrink sleeves are Traco’s premier product offering, as well as pressure-sensitive labels for its customers. Industries served include food and beverage, nutraceuticals and personal care products.
Traco was a pioneer in digital shrink sleeves using its first HP Indigo ws4500 digital press. Since then, Traco has upgraded to a fleet of all-HP Indigo presses with HP Indigo 6900 capabilities.
According to Gary Whitehead, Print Production Specialist at Traco, the HP Indigo 6900 advanced digital printing capabilities will help Traco deliver the growing need for secure print, including tamper-proof mechanisms. “Digitally printed sleeves are a perfect fit for these tamper-evident needs,” he said.
“Craft beverages are also experiencing an upswing, driving demand for printing technology that can cost effectively cope with this industry’s SKU proliferation for seasonal and event versioning,” added John Palica, President of Traco Manufacturing.
“We’re specialists in shrink sleeves with the capability to shrink to fit anything, including drink containers for craft beer cans, wine and other beverages,” Palica said.
Craft breweries are increasingly choosing cans, and typically can have up to 25 or more varieties, according to Whitehead. “The challenge with aluminum, deco-printed cans is the minimum order quantity is very prohibitive. By labeling with shrink sleeves, breweries can stock blank cans and customize them on-demand with unlimited designs from one can to thousands. It’s a slam dunk for inventory challenges and the print quality is unmatched,” said Whitehead.
