Allied Electronics announced company name change

Allied Electronics announced today that the company will begin operating under a new trade name and will be known as Allied Electronics & Automation, effective immediately. The company’s ownership and staff have not changed.

“Our new name better reflects our business as a premier distributor of electronics, and automation and control products,” said President Steve Newland. “For some time, Allied has focused on meeting the demands of our core industrial automation customers. It is time for our name to match what our customers have come to expect from us.”

“Our new identity has been underway for several years now,” said VP of eCommerce and Marketing Dan Stewart. “We started as Allied Radio 90 years ago, and we evolved during the 1970s into Allied Electronics, when our business moved from radio parts to electronic components. Our business has evolved, again, into serving the automation and control market. It is time we make our position clear by adding ‘automation’ to our name.”

“Customers will continue to look to Allied in ways that satisfy their needs, either online or with their local sales reps throughout the U.S., and in Canada, Chile, and Latin America,” said Newland. “Our business will continue to grow and our automation and control focus will lead the way.”

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