“As more global consumers make recyclable cans their package of choice,
advanced graphics capabilities have become vital for brands seeking to
stand out on retail shelves and capture sustainability-conscious
consumers,” said Jim Peterson, Ball’s vice president, marketing and
corporate affairs. “Beverage cans offer a 360-degree billboard for
brands to reach consumers. Our expanded GCOE, along with smaller sister
facilities in Europe and Asia, leverage the advantages of the can and
provide industry-leading graphics that help build brands.”
Ball’s Colorado GCOE combines the company’s extensive metal packaging
experience, brand-building creativity and state-of-the-art technology to
deliver inclusive one-stop design-to-printed-can service to customers.
It features a pilot line for both graphic testing and color standards
and offers a variety of printing capabilities,
"Customers can fly to Colorado to approve their can standards, and if they require changes to the graphics – and we prepared them – we can make the changes and get back on press the same day,” said Janelle Harris, director, North American graphic services for Ball. “Typically it would take 2-3 weeks for the changes and possibly another 4-6 weeks before the presses roll again. But with everything under one roof at Ball, ideas get to market faster."
