Authentix Launches New Blog to Cover Developments in Authentication and Traceability

Global supply chains are becoming increasingly complex.

Jun 29th, 2011

Knowing where the products flowing through these supply chains have been and whether they are authentic is becoming more and more important to brand owners. A lack of knowledge about these issues could mean lost revenues for brand owners and create risks that could impact consumers.

Authentix has created a new blog to educate readers and share experiences about the benefits of combining traceability and authentication to address supply chain issues. This blog will serve as a forum to discuss current concerns and available solutions to address issues such as product diversion, product theft and product counterfeiting.

Authentix has a proven track record of using our expertise to help clients around the world protect revenues and products in the Oil and Gas, Pharmaceutical, Consumer Goods and Currency industries. Now we want to help use our expertise in this emerging area of combined authentication and traceability to provide information to brand owners who want to safeguard products as they move through the supply chain.

Authentix

Matt Tudball, Senior Editor, Recycling, ICIS

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