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Epson’s new Label Boost™ software is compatible with most Epson ColorWorks® printers and allows businesses to easily add full-color coupons, targeted ads, secondary labels, and dynamic content to shipping labels, creating new opportunities for businesses to leverage shipping labels for marketing, reduce material and labor costs and streamline operations, in general.
Businesses can use Label Boost software to apply secondary labels, such as regulatory or shipping-and-handling labels, or to highlight critical information, such as parcel count or expedited shipping, to promote accuracy and timeliness of delivery.
Label Boost software is designed for hassle-free deployment, so the bulk of the label creation process remains the same, with modification of the existing label only at the very last step before printing. It works alongside existing shipping software so delivery operations can continue to run seamlessly. Label Boost is compatible with ZPL® driven software used by many national couriers, as well as labeling solutions such as BarTender® and Loftware®. Businesses can automatically choose the messaging they want to attach based on a customer’s location, delivery date or other key variables.