The evolving global healthcare market is handing the pharmaceutical industry plenty of challenges, especially for healthcare packagers. Organizational expectations for cost reductions often seem unrealistic in the context of demands for more patient-friendly packaging, better supply chain security, sustainability considerations, and the ever present complexities of solving compatibility and stability requirements for increasingly sophisticated products.
Mike Wokasch, author of the book Pharmaplasia™, will transform this seemingly impossible situation into opportunities for pharmaceutical packagers that may not have existed without the help of an increasingly managed and cost-conscious healthcare market, exemplified by U.S. healthcare reform. During his May 26 presentation at the Healthcare Packaging Conference & Workshops event (http://www.regonline.com/Register/Checkin.aspx?EventID=926366) in Princeton, NJ, Wokasch will challenge the audience and show how packaging expertise can create competitive advantages for commercial and financial success, even in these difficult times.
