“We launch a bottle with no label and no logo to manifest the idea that no matter what’s on the outside, it’s the inside that really matters,” says Kristina Hagbard of The Absolut Company. With this bold, minimalist design, says LovelyPackage.com, Absolut is again showing its support for the Lesbian, Gay, Bisexual, Transgender community.
Absolut redefines the no-label look
By practically eliminating labeling of any kind, Absolut Vodka makes a statement about why people should not be “labeled.”
Oct 19, 2009
Machinery Basics
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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