“We launch a bottle with no label and no logo to manifest the idea that no matter what’s on the outside, it’s the inside that really matters,” says Kristina Hagbard of The Absolut Company. With this bold, minimalist design, says LovelyPackage.com, Absolut is again showing its support for the Lesbian, Gay, Bisexual, Transgender community.
Absolut redefines the no-label look
By practically eliminating labeling of any kind, Absolut Vodka makes a statement about why people should not be “labeled.”
Oct 19, 2009
Recommended
Recommended
Machinery Basics
Sponsor Content
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
