“We launch a bottle with no label and no logo to manifest the idea that no matter what’s on the outside, it’s the inside that really matters,” says Kristina Hagbard of The Absolut Company. With this bold, minimalist design, says LovelyPackage.com, Absolut is again showing its support for the Lesbian, Gay, Bisexual, Transgender community.
Absolut redefines the no-label look
By practically eliminating labeling of any kind, Absolut Vodka makes a statement about why people should not be “labeled.”
Oct 19, 2009
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Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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