According to Cherlyn F. Kelly, the senior purchasing manager for Energizer Personal Care Products, packaging was an important consideration in developing the Banana Boat line, and CCL Container (www.cclcontainer.com) was chosen as the container supplier because the manufacturer of aluminum packages was said to bring so much to the table.
CCL Container worked closely with the Banana Boat design team from the project’s inception. As a result, the containers of Banana Boat that now line the shelves of retailers throughout North America and beyond are distinctly different from the package designs of other sun protection products.
For one thing, the Banana Boat aluminum containers have been uniquely shaped by CCL for an easy, non-slip grip. They also feature a unique easy lock, twist-and-grip delivery system. But according to Charlie Herrmann, vice president of sales and marketing for CCL, it’s Banana Boat’s dimples that really give this line its shine.
“Banana Boat dispensers have a distinctive row of large dimples that are bumped out of the aluminum just above the container’s easy-grip taper,” Herrmann points out. “We work with other sun screen companies, but no one else has the dimple design that Banana Boat chose in order to distinguish its line in this highly competitive category.”
Herrmann went on to say that the decision makers behind the Banana Boat line wanted to give the brand every competitive advantage possible. “They asked us to open up our bag of tricks,” says Herrmann, “and that’s just what we did. Their design engineers worked with ours to incorporate the CCL technologies that were right for them, including the ability to spray from any angle, which comes in handy for both grownups and little ones when you’re trying to keep yourself protected from head to toe.”
The Banana Boat line offers protection against the UVB rays of the sun that cause sun burn, and the brand is also formulated to minimize the long-term premature aging effects of the sun’s UVA rays. In accordance with Skin Cancer Foundation recommendations, Banana Boat offers a range of high SPF sun protection products, including sunscreen for adults, children and babies, sunless tanning lotions, after-sun moisturizing products, and lip balms. The Banana Boat brand is a registered trademark of Sun Pharmaceuticals Corp., a wholly owned subsidiary of Playtex Products, Inc., whose parent company is Energizer Holdings, Inc.
