The Brand-Protection Packaging Forum (www.packworld.com/bppf/) educational and networking conference offers brand owners solutions for enhancing the security of their products and their brands, using the latest packaging technologies. It will be held at the InterContinental Chicago O’Hare hotel on May 5.
The proliferation of illegal activities such as counterfeiting, diversion, and gray-market distribution can erode and ultimately eliminate the brand value that marketers spend significant resources to maintain. Packaging materials, technology and strategies such as track-and-trace, encryption, DNA markers, taggants, microprint copy, holograms, item-level serialization, nanotechnology, and color-changing inks offer solutions, many of which will be discussed at this one-day event. Brand-Protection Packaging Forum will look at a variety of industries, and it will feature speakers from pharmaceutical manufacturing, poultry and meat processing, and imaging supply manufacturing, among others.
Comments event moderator and Packaging World Vice President and Editor, Patrick Reynolds, “Today’s packaging materials and technologies offer huge potential for protecting the authenticity of products and the welfare of consumers. Increasingly, companies are using packaging to pursue proactive methods to discourage counterfeiting, including packaging that engages consumers to confirm the authenticity of a product at the point of sale or use. This year’s Brand-Protection Packaging Forum promises to be another excellent venue for learning about cutting edge solutions and for networking in a fast-paced, innovative marketplace.”
Online registration for the Brand-Protection Packaging Forum is open at http://www.packworld.com/bppf. For additional information about attending or sponsoring this conference, please contact Events Manager Adriene Cooper at 312-222-1010.
