China and India "chillin'" with Scotch whiskey...

Scotch whiskey is chic again, and it's appealing to a wider consumer base than ever before—namely the new middle class in China and India.

Gretchen Edelbrock

Oct 29, 2008

According to one source, "overseas sales of Scotch rose 4 percent to an all-time high of $5 billion in 2006." One Scottish distillery—Diageo—which produces Johnnie Walker and J&B, is investing hundreds of millions of dollars in production, warehousing and packaging of their whiskey.

Source: News.bostonherald.com

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