Plan to attend a Shelf Impact! Package Design Workshop – interactive instruction conducted in a roll-up-your-sleeves setting. Our one-day program is ideal for designers and other professionals with limited time and resources. Facilitated by respected package design and marketing expert, Jim George, and Shelf Impact! publisher Jim Chrzan, the workshop will cover:
- design trends at the retail level and consumer preferences
- packaging tactics - emotional, sensory, sustainable considerations
- managing the creative process effectively
- critiques of existing packages
