Study included performance labels, which denote official certification by an agricultural monitoring agency, Fair Trade labels, which denote official involvement with Fair Trade initiatives, and place-of-origin labels, which denote the location where the coffee beans were originally grown. Now we know that certain labeling choices by coffee producers have a pronounced effect on coffee sales--at least for the college students who did not actually have to purchase the coffee!
Source: the Cornell Daily Sun
Source: the Cornell Daily Sun
