Global ice cream market report

Study says after years of stagnation, and in some cases decline, "the global ice cream sector is finally experiencing a long-awaited innovation revolution."

May 31, 2007

Private label brands have focused on traditional flavors and offered lower priced alternative. Industry is responding now with "innovative flavor combinations, convenient pack formats, targeted marketing and year-round sales growth." Health conscious consumers will turn away from cheap, mass produced brands and pay premiums for assurances that the ice cream comes from one farm/one producer, contains fresh ingredients including eggs, whole fruits, herbs and spices, etc.

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