Private label brands have focused on traditional flavors and offered
lower priced alternative. Industry is responding now with "innovative
flavor combinations, convenient pack formats, targeted marketing and
year-round sales growth." Health conscious consumers will turn away
from cheap, mass produced brands and pay premiums for assurances that
the ice cream comes from one farm/one producer, contains fresh
ingredients including eggs, whole fruits, herbs and spices, etc.
Global ice cream market report
Study says after years of stagnation, and in some cases decline, "the global ice cream sector is finally experiencing a long-awaited innovation revolution."
May 31, 2007
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