UK judge rules brand leaders hurt by cheaper product cashing in on
famous name. "This is good news for lead brand owners in all sectors.
It should help address their concerns about competition from
supermarkets, whose lookalike products are often accused of emulating
packaging features of established lead brands to suggest their products
are equivalent."
Perfume copycats feel heat
"Smell-a-like" scents copy package one step short of total rip off.
May 31, 2007
Machinery Basics
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
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