Johnny Walker thinks globally but markets locally
Fascinating look at a global marketing strategy that calls for a local JOHNNY WALKER message in four distinct target markets of Chinese society - broken up by age, sex, income and geographic location.
May 31, 2007
Machinery Basics
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
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The AI revolution in packaging robotics is here
Robots that see variations, adjust grip pressure automatically, accept plain-English commands, and predict their own maintenance. Discover how AI is transforming packaging operations.
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