Johnny Walker thinks globally but markets locally

Fascinating look at a global marketing strategy that calls for a local JOHNNY WALKER message in four distinct target markets of Chinese society - broken up by age, sex, income and geographic location.

May 31, 2007

List: Digitalization Companies From PACK EXPO

Annual Outlook Report: Automation & Robotics

Are You Greenwashing?

Machinery Basics

How Do Horizontal Form/Fill/Seal Machines Work?

Liquid Filling Equipment Package This Pmmi

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

A Look into the World of Cartoning Equipment

Through the Line: Packaging and Processing

Through the Line Podcast: Nextloopp is Solving America's Polypropylene Recycling Puzzle

How can polypropylene, one of the most widely used plastics in consumer packaging, be diverted from landfills or incinerators? Packaging World Senior Editor, Anne Marie Mohan, sits down with Professor Edward Kosior, CEO and founder of Nextek and Nextloopp. They discuss how the Nextloopp initiative is uniting stakeholders across the packaging supply chain to enable the closed-loop recycling of food-grade PP.

Lightweighting continues to drive measurable progress in packaging reduction. Coca-Cola’s redesigned bottles, shown here across several brands, lower PET weight from 21 g to 18.5 g for key sizes, a 12% reduction expected to cut PET use by 3 megatons by 2025.

CPGs Reduce Packaging Weight by 5 MMt Since 2019, Report Finds

Instead of shrink film, the bottles are held together using strategically placed adhesive dots, paired with a recyclable cardboard handle for carrying.

Coca-Cola, Patrón, and Mondi Design Packaging with Reduced Materials

Sortation on a belt at a material recovery facility (MRF).

Column: With Recycling at an Inflection Point, CPGs to Shape What Comes Next

Side-entry Liquid Mixer Improves Solids Suspension in Large Tanks

Researched List: Engineering Services Firms

Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!

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Researched List: Engineering Services Firms

Conveyor setup secrets from top CPG manufacturers

7 proven steps to eliminate downtime and boost packaging line efficiency. Free expert playbook reveals maintenance, sequencing, and handling strategies.

Products

Johnny Walker thinks globally but markets locally

List: Digitalization Companies From PACK EXPO

Annual Outlook Report: Automation & Robotics

Are You Greenwashing?

How Do Horizontal Form/Fill/Seal Machines Work?

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

A Look into the World of Cartoning Equipment

Through the Line Podcast: Nextloopp is Solving America's Polypropylene Recycling Puzzle

CPGs Reduce Packaging Weight by 5 MMt Since 2019, Report Finds

Coca-Cola, Patrón, and Mondi Design Packaging with Reduced Materials

Column: With Recycling at an Inflection Point, CPGs to Shape What Comes Next

Side-entry Liquid Mixer Improves Solids Suspension in Large Tanks

Palletizing Kit

Customizable Barcode Labeling Service

Pet Food Packaging

Packaging World Resource Guide 2026

October 2025

PELV Showcase 2025

September 2025

Packaging Recycling Summit 2025: A Pivotal Moment in Circularity

How AI is Making Packaging Robots Smarter and More Adaptable

Humanoid Robots in Packaging and Processing: 2025 Status Report

Conveying, Feeding & Inserting e-book