Johnny Walker thinks globally but markets locally
Fascinating look at a global marketing strategy that calls for a local JOHNNY WALKER message in four distinct target markets of Chinese society - broken up by age, sex, income and geographic location.
May 31, 2007
Machinery Basics
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Downloads
