Johnny Walker thinks globally but markets locally

Fascinating look at a global marketing strategy that calls for a local JOHNNY WALKER message in four distinct target markets of Chinese society - broken up by age, sex, income and geographic location.

May 31, 2007

Our List of Cobot Palletizing Solutions

Annual Outlook Report: Automation & Robotics

Are You Greenwashing?

Machinery Basics

How Do Horizontal Form/Fill/Seal Machines Work?

Liquid Filling Equipment Package This Pmmi

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

A Look into the World of Cartoning Equipment

EPR at the Intersection Between Brands and Flexible Packaging Converters

As extended producer responsibility (EPR) laws take hold across the U.S., the Circular Action Alliance (CAA) is helping producers navigate their new obligations. Converters, though not obligated as “producers” under these laws, play a crucial supporting role, providing the data and packaging intelligence brands need to comply and reduce fees.

Proposed campaign to educate consumers on flexible packaging recyclability via Store Drop-off or other alternative collection method, even ahead of potential curbside collection.

Why Consumers Don't Recycle Flexibles & What to Do About It

Live from FlexForward2025: Brand owners to join FPA?

2025 Food Safety And Sanitation Trends Cover

Training, Enterprise-wide Buy-in Support Food Safety and Sanitation Efforts

Innovative packaging solutions

Annual Outlook Report: Sustainability

The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.

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List: Digitalization Companies From PACK EXPO

Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.

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List: Digitalization Companies From PACK EXPO

Products

Round Bottle Caser

DCC Automation’s Evolution Round Bottle Caser is a versatile, hygienic solution that handles bottles from 8 ounces to 1 gallon, delivering high-speed, servo-driven precision, quick changeovers, and a compact, washdown-ready design for a wide range of industries.

Johnny Walker thinks globally but markets locally

Our List of Cobot Palletizing Solutions

Annual Outlook Report: Automation & Robotics

Are You Greenwashing?

How Do Horizontal Form/Fill/Seal Machines Work?

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

A Look into the World of Cartoning Equipment

EPR at the Intersection Between Brands and Flexible Packaging Converters

Why Consumers Don't Recycle Flexibles & What to Do About It

Live from FlexForward2025: Brand owners to join FPA?

Training, Enterprise-wide Buy-in Support Food Safety and Sanitation Efforts

Innovative packaging solutions

Round Bottle Caser

Integrated Lane Dividing Solution

Box Handling Solution

October 2025

PELV Showcase 2025

September 2025

July/Aug 2025

How AI is Making Packaging Robots Smarter and More Adaptable

Humanoid Robots in Packaging and Processing: 2025 Status Report

Conveying, Feeding & Inserting e-book

Researched List: Fast Changeover Cartoning Equipment