New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

Bend it like Mrs. Beckham?

British celebrity couple David and Victoria Beckham are expanding the soccer ace's pefume line by launching his and her fragrances.

The former England soccer captain posed in advertisements for the first Beckham fragrance, "Instinct," earlier this summer. And now the couple appear in a racy new ad for their complementing male and female scents, "Intimately," which hit stores next month. A fragrance source says, "Victoria spent months choosing ingredients for her scent, even going to bottle and packaging factories to see what was possible."
Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
How AI is reshaping CPG manufacturing operations
Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.
Read More
How AI is reshaping CPG manufacturing operations