'Tis the season

Tylenol’s Seasonal formulas have a brand-new look just in time for spring. The Coleman Group (New York, NY) redesigned the 20 SKUs of cold, flu, allergy and sinus remedies to unify the Tylenol brand, marketed by McNeil Consumer Health Care, Fort Washington, PA.

Apr 30, 2000

Strong color coding and concise package copy simplify consumer shopping. Tylenol Seasonal’s new packaging has been phasing into stores nationwide for the past seven months. The paperboard is offset-printed in five or six colors.

The Coleman Group

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The updated packaging is expected to replace around 600 tons of virgin plastic annually.

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Products

'Tis the season

The Coleman Group

Annual Outlook Report: Automation & Robotics

Researched List: Engineering Services Firms

2024 PACK EXPO Innovations Reports

A Look into the World of Cartoning Equipment

A Look at Feeding and Inserting Equipment on the Packaging Line

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Cadbury, Kimberly-Clark, and Greiner Packaging Use Recycled Materials in Packaging

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