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'Tis the season

Tylenol’s Seasonal formulas have a brand-new look just in time for spring. The Coleman Group (New York, NY) redesigned the 20 SKUs of cold, flu, allergy and sinus remedies to unify the Tylenol brand, marketed by McNeil Consumer Health Care, Fort Washington, PA.

Strong color coding and concise package copy simplify consumer shopping. Tylenol Seasonal’s new packaging has been phasing into stores nationwide for the past seven months. The paperboard is offset-printed in five or six colors.

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