New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

'Tis the season

Tylenol’s Seasonal formulas have a brand-new look just in time for spring. The Coleman Group (New York, NY) redesigned the 20 SKUs of cold, flu, allergy and sinus remedies to unify the Tylenol brand, marketed by McNeil Consumer Health Care, Fort Washington, PA.

Apr 30, 2000

Strong color coding and concise package copy simplify consumer shopping. Tylenol Seasonal’s new packaging has been phasing into stores nationwide for the past seven months. The paperboard is offset-printed in five or six colors.

Companies in this article
The Coleman Group
Related Stories
Pw 19097 S Pw 1299 042
Home
SICK, Inc: Slot sensors
Pw 19059 Ecomm2
Home
Program to present packaging for e-commerce
Pw 19123 S Pw 0500 067
Home
Coke promotion 'pops' off
Bulk Bag Filling: Increase Throughput and Operator-Equipment Efficiency
Sponsor Content
Bulk Bag Filling: Increase Throughput and Operator-Equipment Efficiency
Top Stories
According to Tyson, flow-wrap packaging uses approximately 50% less plastic and 50% less energy in the manufacturing process as compared to traditional EPS packaging.
Materials & containers
Tyson Pilots Flow-Wrap Packs for Case-Ready Beef
The new packaging eliminates the traditional EPS tray from its case-ready beef packaging, resulting in a 50% reduction in plastic.
The new design focuses on several main elements: color, the presentation of the logo, the brand’s iconic mermaid mascot, Catalina, and Chicken of the Sea’s wild-caught credentials.
Package Design
Chicken of the Sea Rebrand Makes a Splash
The latest automation installation at the plant is a two-ABB IRB 1200 robot station that case packs the retail cartons into 12-ct shipper cases.
Robotics
White Castle's Robotic Path to Packaging Automation
The new cartons, for four-, six-, 12-, and 24-ct multipacks of single and mixed SKUs, were designed in-house by Maui Brewing’s marketing team.
Materials & containers
Maui Brewing Ditches Plastic Rings for Paperboard Cartons
Branding starts here with Hummingbird®.
Sponsor Content
Branding starts here with Hummingbird®.
How to ensure your best conveying project yet
Read our latest Playbook to discover how to ensure efficient product handling, best practices for specifying conveyor and container handling equipment, and top tips for a successful pack line startup.
Download Now
How to ensure your best conveying project yet
Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub
Products
Proco
Collaborative Robot Packer
Proco Machinery’s collaborative robot packer is designed to work alongside human operators to increase efficiency and performance. It can perform a range of tasks, from testing containers to packing them into cases.
Dual Syringe Labeler
Container Inverter
More Products
In Print
Packaging World February 2023
February 2023
Packaging World January 2023
January 2023
Packaging World December 2022
December 2022
Packaging World November 2022
November 2022
SubscribeArchives
Downloads
View more »
Pw Conveying 2023
Robotics
Conveying, Feeding, and Handling Playbook
Pw 2022 Emerging Brands Bottles Base Hero
Beverage
Packaging World News Roundup: Bottles and Cans
Pw 2022 Cm&pq2 Base Hero
Contract Manufacturing and Packaging
Packaging World News Roundup: Co-Packing and Manufacturing
Pw Contract Packaging Base Hero
Contract Manufacturing and Packaging
Packaging World News Roundup: Contract Packaging
View more »