'Tis the season

Tylenol’s Seasonal formulas have a brand-new look just in time for spring. The Coleman Group (New York, NY) redesigned the 20 SKUs of cold, flu, allergy and sinus remedies to unify the Tylenol brand, marketed by McNeil Consumer Health Care, Fort Washington, PA.

Apr 30, 2000

Strong color coding and concise package copy simplify consumer shopping. Tylenol Seasonal’s new packaging has been phasing into stores nationwide for the past seven months. The paperboard is offset-printed in five or six colors.

The Coleman Group

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Products

'Tis the season

The Coleman Group

Coding, Marking, and Labeling Innovations Report

Are You Greenwashing?

2024 PACK EXPO Innovations Reports

What Can You Package on a Vertical Form/Fill/Seal Machine?

A Look into the World of Cartoning Equipment

A Look at Feeding and Inserting Equipment on the Packaging Line

How Products are Loaded and Sealed into Pre-Made Bags and Pouches

Radienz Living Adopts Paperboard Carton for Laundry Pods

FFRA Tackles the Flexible Film Recycling Challenge

Avery Dennison, Marks & Spencer, and Credo Beauty Launch Packaging Designed for Recyclability

How Amazon Combines Tech and Material Innovation to Cut Waste

Navigate Complex Indoor Environments

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