Kick off 2026 with a competitive edge at PACK EXPO East. Register now!
Get a jump on your 2026 goals at PACK EXPO East. Put projects in motion, accelerate timelines and solve challenges—all in one trip to Philadelphia.

Do they make s'mores in China?

They might—after getting buzzed by the country's newest marshmallow packaging. Designed to catch the attention of the 4– to 12–year–old consumer, the packaging for Ecaro marshmallows depicts a bear, a duck, a rabbit, a sheep and 4 other shapes. Can't tell if the marshmallows are likewise shaped.

Source: www.thedieline.com

 

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
The AI revolution in packaging robotics is here
Robots that see variations, adjust grip pressure automatically, accept plain-English commands, and predict their own maintenance. Discover how AI is transforming packaging operations.
Read More
The AI revolution in packaging robotics is here