New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

My personal favorite "package of the year"

This hand cleaner works on so many levels I have to vote it the best package I have seen this year, for both graphics and Shelf Impact!

Pw 4380 Webchrzansticky
I can’t even remember where I got this image from (my apologies). I pulled it to use next year as an example of innovative packaging for our Package Design Workshop Series.

Simple design and stark color appeal even from too far away to read. But when you get close and see the image (popsicles and jelly donut--retro in a way) it is so compelling for what they make you feel—sticky!

You take one look and literally feel you need to wash your hands.

This has been the reaction of every person I have shown these packages to.

Your reaction?

It’s almost hypnotic suggestion, for goodness sakes!

Get your daily dose of global packaging trends, follow me on Twitter .

Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub