Britons heading back to traditional shopping habits?

During the darkest days of the economical downturn, British consumers headed to discount grocer Aldi to stock their pantries. From October through December 2008, Aldi sales were up 25.4%. But this summer, sales grew only 3%. Britain's traditional supermarkets are up considerably during the same time frame—Asda grew an average of 17%. Are Britons loyal or fickle? Experts offer several suggestions to bolster Aldi's sales. One: make great use of celebrity chef Phil Vickery's produce endorsement to underscore Aldi's stance that "value doesn't come at the expense of quality."

Source: www.marketingmagazine.co.uk