A new study indicates that consumers are spending 3% less on
prescription drugs this year than last year. The reason? The economic
downturn. Lower cost generic, self-medication, and lower overall drug
consumption all are contributing to the decrease in drug spending. How
to counteract this downturn? Retailers must "manage consumers'
perceptions of price," as well as price itself.
www.retailsolutionsonline.com
www.retailsolutionsonline.com
