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Other drug news. . .

A new study indicates that consumers are spending 3% less on prescription drugs this year than last year. The reason? The economic downturn. Lower cost generic, self-medication, and lower overall drug consumption all are contributing to the decrease in drug spending. How to counteract this downturn? Retailers must "manage consumers' perceptions of price," as well as price itself.

www.retailsolutionsonline.com
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