Glanbia Performance Nutrition says "outrageous product claims" are
hurting the sports nutrition marketplace. The Irish-based supplier of
dairy and whey protein ingredients for sports nutrition products says
companies need to make sure that the products they offer produce the
results they claim. Consumers desire products that help with weight
loss and management, build muscle and promote energy. But they are
skeptical that some products won't produce the results they desire.
Trusted brands need to maintain high standards in terms of taste and
health benefits, in order to keep the industry growing. Glanbia
encourages cooperation between supplier and manufacturer in order to
ensure products produce scientifically backed results.
www.nutringredients.com
www.nutringredients.com