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Irish nutritionals producer offers insight into sports nutrition sector. . .

Glanbia Performance Nutrition says "outrageous product claims" are hurting the sports nutrition marketplace. The Irish-based supplier of dairy and whey protein ingredients for sports nutrition products says companies need to make sure that the products they offer produce the results they claim. Consumers desire products that help with weight loss and management, build muscle and promote energy. But they are skeptical that some products won't produce the results they desire. Trusted brands need to maintain high standards in terms of taste and health benefits, in order to keep the industry growing. Glanbia encourages cooperation between supplier and manufacturer in order to ensure products produce scientifically backed results.

www.nutringredients.com
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