Maybe it's a mid-life crisis, but 37-year-old Snapple is getting a big
makeover. Known by some as "The Best Stuff on Earth," Snapple is
getting a flavor renovation AND a packaging and logo update. The tea
flavor is being intensified at the same time the sugar is being
reduced—lowering the calories by 20% in some cases. The bottle features
a sleeker design, and the label heralds the taste improvements. "Real
facts"— found under the new silver caps—remain, and will be joined by
256 new facts.
www.brandweek.com
www.brandweek.com
