Nutritional choices are made based on visual images, according to a new Nestle study conducted in Switzerland. And interestingly, after looking at a food, it takes just 200 milliseconds for a person to decide whether it is high or low in fat. Even more interesting? High-fat food is perceived as a more pleasurable nosh than low-fat food. The new study goes on to say, "High fat foods are often consumed with more pleasure, and in larger quantities than healthier foods like vegetables. Such hedonic drives can produce inappropriate eating behaviors, obesity, diabetes, and hypertension." Are our brains sending us down the path to self-destruction?
Source: Foodnavigator.com
