According to Euromonitor, cereal manufacturers could boost profitability if they focused on marketing their products to countries such as Russia and China. Right now those two countries account for a very small fraction of the global cereal market "the potential for growth is considerable." The research indicates that selling all cereal under one brand name increases profits. And focusing on healthy cereals, aimed at the growing adult market, will also appeal to pocketbooks.
Source: Foodanddrinkeurope.com
