Detroit, Michigan consumers will be the first to try the cereal giant's new short & stout packaging
design. The new box should fit in today's pantries easier, yet will provide the same amount of cereal. One
blogger comments: "I am impressed that changing the box dimensions while still holding the same amount of
cereal can actually change how much [packaging] material is used!" While another blogger says: "Makes a
lot of sense, but cynical me believes it won't be long before the contents unceremoniously become 8-oz.
and the box becomes a little thinner." Still other bloggers wonder if we need the box at all!
Source: Au.ibtimes.com, Seriouseats.com
