The new package—designed by Italian packager Sarong—is expected to boost sales of brand-name liquor in rural India. The single-serve flexible pouch provides lower-income consumers the opportunity to taste a good-quality whiskey or rum and carry it with ease.
Italian packager creates single-serve whiskey, rum packs for Indian market...
United Spirits has launched Bagpiper Whiskey and Celebration Rum in "tamper-proof, pocket-friendly bullet packs."
Jan 14, 2009
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