While some consumers still rely on "complete solutions" when it comes to convenience foods, others seem to be trying to create the "home-cooked" appeal of a meal, a la yesteryear. The study suggests that the early "complete meal" solution evolved from the average person's desire to "eat-out" even if they couldn't afford to eat out in a restaurant. Now, with so many consumers eating out on a regular basis, the idea of a home-cooked meal is regaining its appeal.
Source: www.progressivegrocer.com
