Controversy brewing with ShotPaks...

But educators and medical professionals are concerned that the "compactness of the packaging and the ease with which the drinks can be hidden in a pocket or a purse only add to their attractiveness to teens." While the makers call it a "party in a pouch," critics have coined the term "alcoholic candy bar," to describe the built-in appeal of the drink to the younger, vending-machine mentality consumer.

Source: http://www.foodnavigator-usa.com/