Generation "Y" hungry for specialty foods...

twenty-somethings are being billed as the most food-savvy generation yet--poised to be the largest consumer superpower since the Baby Boomers. Desires include specialty sodas, Latin cuisine, flavored olive oils and salty snacks. Great trend piece that does not cover packaging's role in communicating brand experience for the buyer.Source: Specialty Foods.com

Jan 25, 2006

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